Case Study: GAP with PowerBuy™

Learn how Heritage Federal Credit Union Increased Sales by 50%

Offering vehicle protection products to auto loan borrowers is not exactly groundbreaking. For decades, lenders have seen the value in offering their borrowers GAP coverage—it protects the borrower’s vehicle investment in the event of a total loss or theft and it generates fee income.

However, as Heritage Federal Credit Union, along with many other SWBC clients, discovered, standard GAP coverage is not always the best option for their entire member base. Download our case study to learn how Heritage Federal Credit Union increased vehicle protection sales, product penetration, and was able to offer depreciation protection to its entire membership base—even borrowers in good equity positions on the vehicles they finance.

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